Get To Know How Google Places Help Small Businesses

Gone are the days when you ask your near ones or neighbors when you need information related to something. With the advancement of technology, things have changed for the better, and now everyone relies on the internet for information related to anything under the sun. The term Google has almost become a synonym for internet due to its wide acceptance and usage. People nowadays don’t even use the term “search on the internet,” instead they say “just google it!”. That itself shows how much Google has become an irreplaceable part of our everyday life.

Google Places- Searches Based On Location!
Coming to businesses, small, medium or large scale, all depend on internet marketing to a great extent for promotional purposes and getting close to prospective customers. Any customer would just search google to get information about products/services they are looking for. Hence more and more business owners are now trying their best to rank higher in the google search results and grab the attention of customers. As per Google reports, every 1 in 5 search results is based on location. People living in a particular location will obviously look for products or services near that location. Here is where Google places help businesses. Google Places is a special search method based on location aspects.

Small businesses often focus on local customers and not global customers. In such cases, Google places can help small businesses grow and establish their business by attracting prospective customers. In case you have not yet started using it, you are already far behind your competitors! Buck up and start using Google places before it is not too late.

What Are Google Places?
Google place is an exclusive service that allows you to get listed on the Google Maps. People often search Google Maps when they don’t know the way to go somewhere and also to search for products/services near a location. Hence, when you get your business listed on Google Maps, automatically you appear in the Google Map search results based on your locality. This naturally attracts more customers and helps your business grow. Your business will get listed in the organic web listings and also in the Google Places. Google often blends Places and Maps pages in addition to the organic results for searches based on location. This helps small business owners to create brand awareness in and around their locality.

Getting Listed On Google Places
Getting your business listed on Google Places is an easy process. It can be easily done in three simple steps. The first step is to create an account in the Google Places. You will need to provide relevant information like phone number, address, e-mail id, the method of payment, hours of business operation, images related to business, modes of service, videos related to your business, etc. The second part is the verification of all the listings through email or phone. Once you verify it, Google will provide you a PIN. Using this PIN, you can claim your listings. The third step is the acceptance of your listings by Google. Once the acceptance is over, you can view all your information online in search results of your locality. Here, the greatest advantage that you have is that Google Places is free and hence all business owners can make maximum use of it to grow their business.

The Relevance Of Google Maps In The Success Of A Business

Online presence is one of the crucial factors that help your business to get noticed in today’s competitive and technologically advanced environment. The online presence can be most effectively ensured by using Google Maps. When customers search for a product/service in a particular locality, Google shows a map of the locality with seven businesses related to the customer’s search. They also provide the businesses address, way to reach it, phone number, web address and also reviews of customers. Hence, one of the primary goals of all the businesses, big or small is to get listed within the first seven names that pop up in search results. All the marketing and SEO campaigns mainly focus on getting a place in the seven listings.

Google decides the seven names to be listed depending on more than 200 signals. These signals keep on changing every year. Businesses get information about these signals by conducting surveys and testing on the client end users. No one can get the information directly from Google. They never disclose it.

The Perks Of Getting Listed On Google Maps
The rankings of maps do not keep fluctuating as fast as a Google search organic rankings of web pages. Hence, once you secure a place within the first seven, you can be assured that you remain in the place for much more longer duration than web page search results pages. Another important point to consider is that often people rely on map searches more for contacting businesses as these provide all the related information related to the business-like phone numbers, address, reviews, etc. Hence, getting listed on Google Maps is now one of the most crucial steps needed for the success of business. Now, the next question is how to get ranked high in the Google Map search results. So many factors influence the ranks, and hence it is always better to ask for the professional assistance of experts in this field.

Quick Tips To Get Ranked High
In case you are ready to put in the effort, then you could also work to make your business get ranked high on Google Maps search results. One of the best ways is to use link citations. The citations form backlinks for the Google Maps. It helps to push up the business pages to the top when many citations get gathered together. A citation is a sort of listing that appears in other places like the manta, yelp, YP, Citysearch, etc. It has exactly same name addresses and phone numbers(NAP) as that given on the web page. Google distinguishes it as a validating point for the information already provided by you on the Google Maps and provides you credit for the same.

Link citations can be easily written within about 15 minutes. It is not necessary to spend more than 10-15 minutes to write a citation. Try getting about 5 to 20 citations done each month. Google gives importance to the velocity of getting the citations too. In case you have business in more than one location, remember to get separate citations done for each location. Then only Google will recognize it as businesses in separate locations and rank you in corresponding searches.