Tag «Google search»

The Relevance Of Google Maps In The Success Of A Business

Online presence is one of the crucial factors that help your business to get noticed in today’s competitive and technologically advanced environment. The online presence can be most effectively ensured by using Google Maps. When customers search for a product/service in a particular locality, Google shows a map of the locality with seven businesses related to the customer’s search. They also provide the businesses address, way to reach it, phone number, web address and also reviews of customers. Hence, one of the primary goals of all the businesses, big or small is to get listed within the first seven names that pop up in search results. All the marketing and SEO campaigns mainly focus on getting a place in the seven listings.

Google decides the seven names to be listed depending on more than 200 signals. These signals keep on changing every year. Businesses get information about these signals by conducting surveys and testing on the client end users. No one can get the information directly from Google. They never disclose it.

The Perks Of Getting Listed On Google Maps
The rankings of maps do not keep fluctuating as fast as a Google search organic rankings of web pages. Hence, once you secure a place within the first seven, you can be assured that you remain in the place for much more longer duration than web page search results pages. Another important point to consider is that often people rely on map searches more for contacting businesses as these provide all the related information related to the business-like phone numbers, address, reviews, etc. Hence, getting listed on Google Maps is now one of the most crucial steps needed for the success of business. Now, the next question is how to get ranked high in the Google Map search results. So many factors influence the ranks, and hence it is always better to ask for the professional assistance of experts in this field.

Quick Tips To Get Ranked High
In case you are ready to put in the effort, then you could also work to make your business get ranked high on Google Maps search results. One of the best ways is to use link citations. The citations form backlinks for the Google Maps. It helps to push up the business pages to the top when many citations get gathered together. A citation is a sort of listing that appears in other places like the manta, yelp, YP, Citysearch, etc. It has exactly same name addresses and phone numbers(NAP) as that given on the web page. Google distinguishes it as a validating point for the information already provided by you on the Google Maps and provides you credit for the same.

Link citations can be easily written within about 15 minutes. It is not necessary to spend more than 10-15 minutes to write a citation. Try getting about 5 to 20 citations done each month. Google gives importance to the velocity of getting the citations too. In case you have business in more than one location, remember to get separate citations done for each location. Then only Google will recognize it as businesses in separate locations and rank you in corresponding searches.